| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w24277 |
| 来源ID | Working Paper 24277 |
| Does E-Cigarette Advertising Encourage Adult Smokers to Quit? | |
| Dhaval M. Dave; Daniel Dench; Michael Grossman; Donald S. Kenkel; Henry Saffer | |
| 发表日期 | 2018-02-05 |
| 出版年 | 2018 |
| 语种 | 英语 |
| 摘要 | Only recently introduced into the U.S. market, e-cigarettes have been aggressively promoted, and use is increasing rapidly among both adults and youths. At the heart of the regulatory debate are fundamental questions regarding whether e-cigarettes will draw cigarette smokers away from a dangerous habit or lure new initiates into tobacco use. We provide some of the first causal evidence on whether e-cigarette advertising on television and in magazines (which comprise about 90% of total media spending on e-cigarettes) encourage adult smokers to quit. We find that the answer to this question is a yes for TV advertising but no for magazine advertising. Our results indicate that a policy to ban TV advertising of e-cigarettes would have reduced the number of smokers who quit in the recent past by approximately 3%, resulting in roughly 105,000 fewer quitters in that period. On the other hand, if the FDA were not considering regulations and mandates that would likely eliminate many e-cigarette producers during our sample period, e-cigarette ads might have reached the number of nicotine replacement therapy TV ads during that period. That would have increased the number of smokers who quit by around 10%, resulting in an additional 350,000 quitters. |
| 主题 | Health, Education, and Welfare ; Health |
| URL | https://www.nber.org/papers/w24277 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/581951 |
| 推荐引用方式 GB/T 7714 | Dhaval M. Dave,Daniel Dench,Michael Grossman,et al. Does E-Cigarette Advertising Encourage Adult Smokers to Quit?. 2018. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w24277.pdf（450KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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