全球智库信息集成服务系统(G2TT): Intuitive Donating: Testing One-Line Solicitations for $1 Donations in a Large Online Experiment

G2TT

来源类型	Working Paper
规范类型	报告
DOI	10.3386/w24327
来源ID	Working Paper 24327
	Intuitive Donating: Testing One-Line Solicitations for $1 Donations in a Large Online Experiment
	Samantha Horn; Dean Karlan
发表日期	2018-02-19
出版年	2018
语种	英语
摘要	We partnered with a large online auction website to test differing messages’ effects on the decision to donate to charity at checkout. Our setting, where impulsive decisions are likely to be driving donations, allows us to evaluate intuitive responses to messages prompting a donation. We find that shorter messages, matching grants, and descriptions of a charity’s mission increase both the likelihood that a user donates, as well as the average amount donated. Conversely, displaying the impact of the donated amount, the popularity of the charity, and that a charity uses scientific evidence do not improve donation rates. These results contribute to our understanding of how framing requests drives the decision to donate and are practically relevant to the many retail sites which promote giving at point of sale.
主题	Econometrics ; Experimental Design ; Microeconomics ; Welfare and Collective Choice ; Public Economics ; Public Goods
URL	https://www.nber.org/papers/w24327
来源智库	National Bureau of Economic Research (United States)
引用统计
资源类型	智库出版物
条目标识符	http://119.78.100.153/handle/2XGU8XDN/582000
推荐引用方式 GB/T 7714	Samantha Horn,Dean Karlan. Intuitive Donating: Testing One-Line Solicitations for $1 Donations in a Large Online Experiment. 2018.

条目包含的文件
文件名称/大小	资源类型	版本类型	开放类型	使用许可
w24327.pdf（177KB）	智库出版物		限制开放	CC BY-NC-SA	浏览