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来源类型Working Paper
规范类型报告
DOI10.3386/w24698
来源IDWorking Paper 24698
The Simple Empirics of Optimal Online Auctions
Dominic Coey; Bradley Larsen; Kane Sweeney; Caio Waisman
发表日期2018-06-11
出版年2018
语种英语
摘要We study reserve prices computed to maximize the expected profit of the seller based on historical observations of incomplete bid data typically available to the auction designer in online auctions for advertising or e-commerce. This direct approach to computing reserve prices circumvents the need to fully recover distributions of bidder valuations. We derive asymptotic results and also provide a new bound, based on the empirical Rademacher complexity, for the number of historical auction observations needed in order for revenue under the estimated reserve price to approximate revenue under the optimal reserve arbitrarily closely. This simple approach to estimating reserves may be particularly useful for auction design in Big Data settings, where traditional empirical auctions methods may be costly to implement. We illustrate the approach with e-commerce auction data from eBay. We also demonstrate how this idea can be extended to estimate all objects necessary to implement the Myerson (1981) optimal auction.
主题Econometrics ; Estimation Methods ; Microeconomics ; Market Structure and Distribution ; Industrial Organization ; Market Structure and Firm Performance
URLhttps://www.nber.org/papers/w24698
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/582370
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GB/T 7714
Dominic Coey,Bradley Larsen,Kane Sweeney,et al. The Simple Empirics of Optimal Online Auctions. 2018.
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