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来源类型Working Paper
规范类型报告
DOI10.3386/w24713
来源IDWorking Paper 24713
Platforms, Promotion, and Product Discovery: Evidence from Spotify Playlists
Luis Aguiar; Joel Waldfogel
发表日期2018-06-18
出版年2018
语种英语
摘要Digitization has vastly increased the amount of new music produced and available directly to consumers. While this has levelled the playing field between already-prominent and new artists, creators may now be dependent on platform decisions about which songs and artist to promote. With Spotify emerging as a major interactive streaming platform, this paper explores the effect of Spotify’s playlists on both the promotion of songs and the discovery of music by new artists, using four approaches. First, we examine songs’ streaming volumes before and after their addition to, and removal from, major global playlists. Second, we compare streaming volumes for songs just on, and just off, algorithmic top 50 playlists. Third, we make use of cross-country differences in inclusion on New Music Friday lists, using song fixed effects to explain differences in streaming. Fourth, we develop an instrumental variables approach to explaining cross-country New Music Friday rank differentials based on home bias. Being added to Today’s Top Hits, a list with 18.5 million followers during the sample period, raises streams by almost 20 million and is worth between $116,000 and $163,000. Inclusion on New Music Friday lists substantially raises the probability of song success, including for new artists.
主题Industrial Organization ; Industry Studies
URLhttps://www.nber.org/papers/w24713
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/582386
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GB/T 7714
Luis Aguiar,Joel Waldfogel. Platforms, Promotion, and Product Discovery: Evidence from Spotify Playlists. 2018.
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