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来源类型Working Paper
规范类型报告
DOI10.3386/w24912
来源IDWorking Paper 24912
Can Network Theory-based Targeting Increase Technology Adoption?
Lori Beaman; Ariel BenYishay; Jeremy Magruder; Ahmed Mushfiq Mobarak
发表日期2018-08-20
出版年2018
语种英语
摘要In order to induce farmers to adopt a productive new agricultural technology, we apply simple and complex contagion diffusion models on rich social network data from 200 villages in Malawi to identify seed farmers to target and train on the new technology. A randomized controlled trial compares these theory-driven network targeting approaches to simpler strategies that either rely on a government extension worker or an easily measurable proxy for the social network (geographic distance between households) to identify seed farmers. Our results indicate that technology diffusion is characterized by a complex contagion learning environment in which most farmers need to learn from multiple people before they adopt themselves. Network theory based targeting can out-perform traditional approaches to extension, and we identify methods to realize these gains at low cost to policymakers.
主题Development and Growth ; Development ; Innovation and R& ; D
URLhttps://www.nber.org/papers/w24912
来源智库National Bureau of Economic Research (United States)
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条目标识符http://119.78.100.153/handle/2XGU8XDN/582586
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Lori Beaman,Ariel BenYishay,Jeremy Magruder,et al. Can Network Theory-based Targeting Increase Technology Adoption?. 2018.
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