| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w25186 |
| 来源ID | Working Paper 25186 |
| Price Salience and Product Choice | |
| Thomas Blake; Sarah Moshary; Kane Sweeney; Steven Tadelis | |
| 发表日期 | 2018-10-22 |
| 出版年 | 2018 |
| 语种 | 英语 |
| 摘要 | We study the effect of price salience on whether a product is purchased and, conditional on purchase, the quality purchased. Consistent with our theoretical predictions, we find that making the full purchase price salient to consumers reduces both the quality and quantity of goods purchased. The effect of salience on quality accounts for at least 28% of the overall revenue decline. Evidence shows that the effects persist beyond the first purchase and impact even experienced users. Detailed click-stream data shows that price-obfuscation makes price comparisons difficult and results in consumers spending more than they otherwise would. We also find that sellers respond to the increased price obfuscation by listing higher quality tickets. |
| 主题 | Econometrics ; Experimental Design ; Microeconomics ; Households and Firms ; Economics of Information ; Industrial Organization ; Market Structure and Firm Performance |
| URL | https://www.nber.org/papers/w25186 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/582860 |
| 推荐引用方式 GB/T 7714 | Thomas Blake,Sarah Moshary,Kane Sweeney,et al. Price Salience and Product Choice. 2018. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w25186.pdf（481KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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