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来源类型Working Paper
规范类型报告
DOI10.3386/w25290
来源IDWorking Paper 25290
High-Capacity Donors\u2019 Preferences for Charitable Giving
Mackenzie Alston; Catherine Eckel; Jonathan Meer; Wei Zhan
发表日期2018-11-26
出版年2018
语种英语
摘要How can charities solicit high-capacity donors to provide the funds for matching grants and leadership gifts? In conjunction with one of Texas A&M University’s fundraising organizations, we conducted a field experiment to study whether high-income donors respond to non-personal solicitations, as well as the effect of allowing for directed giving on high-income donors and their willingness to direct their donations towards overhead costs. We found that high-income donors are not responsive to letters or e-mails. The option to direct giving had no effect on the probability of donating or the amount donated. Our results suggest that motivating high-income donors requires more personal communication.
主题Microeconomics ; Welfare and Collective Choice ; Public Economics ; Public Goods
URLhttps://www.nber.org/papers/w25290
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/582964
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Mackenzie Alston,Catherine Eckel,Jonathan Meer,et al. High-Capacity Donors\u2019 Preferences for Charitable Giving. 2018.
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