| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w25290 |
| 来源ID | Working Paper 25290 |
| High-Capacity Donors\u2019 Preferences for Charitable Giving | |
| Mackenzie Alston; Catherine Eckel; Jonathan Meer; Wei Zhan | |
| 发表日期 | 2018-11-26 |
| 出版年 | 2018 |
| 语种 | 英语 |
| 摘要 | How can charities solicit high-capacity donors to provide the funds for matching grants and leadership gifts? In conjunction with one of Texas A&M University’s fundraising organizations, we conducted a field experiment to study whether high-income donors respond to non-personal solicitations, as well as the effect of allowing for directed giving on high-income donors and their willingness to direct their donations towards overhead costs. We found that high-income donors are not responsive to letters or e-mails. The option to direct giving had no effect on the probability of donating or the amount donated. Our results suggest that motivating high-income donors requires more personal communication. |
| 主题 | Microeconomics ; Welfare and Collective Choice ; Public Economics ; Public Goods |
| URL | https://www.nber.org/papers/w25290 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/582964 |
| 推荐引用方式 GB/T 7714 | Mackenzie Alston,Catherine Eckel,Jonathan Meer,et al. High-Capacity Donors\u2019 Preferences for Charitable Giving. 2018. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w25290.pdf（3180KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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