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来源类型 | Working Paper |
规范类型 | 报告 |
DOI | 10.3386/w25632 |
来源ID | Working Paper 25632 |
Information Source and Cigarettes: Experimental Evidence on the Messenger Effect | |
Johanna Catherine Maclean; John Buckell; Joachim Marti | |
发表日期 | 2019-03-11 |
出版年 | 2019 |
语种 | 英语 |
摘要 | We examine the importance of information source (the ‘messenger’) on consumer choice in the context of cigarettes, electronic and tobacco. We proxy choice with intentions to use cigarettes and risk perceptions. We experimentally vary the messenger across three information sources: government, physicians, and private companies. We compare effects relative to a no source control in a sample of adult smokers. Neoclassical theory predicts that the information source, or the messenger, should not influence choices. Behavioral economics suggests that the messenger can have important implications for how consumers process information and, in turn, make decisions. Our findings provide evidence in line with behavioral economics: the messenger influences intention to use e-cigarettes, and risk perceptions about e-cigarettes and tobacco cigarettes. Private companies appear to be particularly important messengers and are potentially the economic agents most likely to shape the future adult demand for cigarettes. |
主题 | Microeconomics ; Behavioral Economics ; Health, Education, and Welfare ; Health |
URL | https://www.nber.org/papers/w25632 |
来源智库 | National Bureau of Economic Research (United States) |
引用统计 | |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/583305 |
推荐引用方式 GB/T 7714 | Johanna Catherine Maclean,John Buckell,Joachim Marti. Information Source and Cigarettes: Experimental Evidence on the Messenger Effect. 2019. |
条目包含的文件 | ||||||
文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
w25632.pdf(1062KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 |
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