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来源类型 | Working Paper |
规范类型 | 报告 |
DOI | 10.3386/w25676 |
来源ID | Working Paper 25676 |
Toward an Understanding of the Economics of Apologies: Evidence from a Large-Scale Natural Field Experiment | |
Basil Halperin; Benjamin Ho; John A. List; Ian Muir | |
发表日期 | 2019-03-25 |
出版年 | 2019 |
语种 | 英语 |
摘要 | We use a theory of apologies to design a nationwide field experiment involving 1.5 million Uber ridesharing consumers who experienced late rides. Several insights emerge from our field experiment. First, apologies are not a panacea: the efficacy of an apology and whether it may backfire depend on how the apology is made. Second, across treatments, money speaks louder than words – the best form of apology is to include a coupon for a future trip. Third, in some cases sending an apology is worse than sending nothing at all, particularly for repeated apologies. For firms, caveat venditor should be the rule when considering apologies. |
主题 | Econometrics ; Experimental Design ; Microeconomics ; Economics of Information ; Behavioral Economics ; Other ; Culture |
URL | https://www.nber.org/papers/w25676 |
来源智库 | National Bureau of Economic Research (United States) |
引用统计 | |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/583349 |
推荐引用方式 GB/T 7714 | Basil Halperin,Benjamin Ho,John A. List,et al. Toward an Understanding of the Economics of Apologies: Evidence from a Large-Scale Natural Field Experiment. 2019. |
条目包含的文件 | ||||||
文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
w25676.pdf(837KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 |
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