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来源类型Working Paper
规范类型报告
DOI10.3386/w25676
来源IDWorking Paper 25676
Toward an Understanding of the Economics of Apologies: Evidence from a Large-Scale Natural Field Experiment
Basil Halperin; Benjamin Ho; John A. List; Ian Muir
发表日期2019-03-25
出版年2019
语种英语
摘要We use a theory of apologies to design a nationwide field experiment involving 1.5 million Uber ridesharing consumers who experienced late rides. Several insights emerge from our field experiment. First, apologies are not a panacea: the efficacy of an apology and whether it may backfire depend on how the apology is made. Second, across treatments, money speaks louder than words – the best form of apology is to include a coupon for a future trip. Third, in some cases sending an apology is worse than sending nothing at all, particularly for repeated apologies. For firms, caveat venditor should be the rule when considering apologies.
主题Econometrics ; Experimental Design ; Microeconomics ; Economics of Information ; Behavioral Economics ; Other ; Culture
URLhttps://www.nber.org/papers/w25676
来源智库National Bureau of Economic Research (United States)
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条目标识符http://119.78.100.153/handle/2XGU8XDN/583349
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Basil Halperin,Benjamin Ho,John A. List,et al. Toward an Understanding of the Economics of Apologies: Evidence from a Large-Scale Natural Field Experiment. 2019.
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