| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w26096 |
| 来源ID | Working Paper 26096 |
| The Entertaining Way to Behavioral Change: Fighting HIV with MTV | |
| Abhijit Banerjee; Eliana La Ferrara; Victor H. Orozco-Olvera | |
| 发表日期 | 2019-07-22 |
| 出版年 | 2019 |
| 语种 | 英语 |
| 摘要 | We test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model we show that "edutainment" can work through an individual or a social channel. We conducted a randomized controlled trial in urban Nigeria where young viewers were exposed to MTV Shuga or to a placebo TV series. Among those exposed to MTV Shuga, we created additional variation in the social messages they received and in the people with whom they watched the show. We find significant improvements in knowledge and attitudes towards HIV and risky sexual behavior. Treated subjects are twice as likely to get tested for HIV eight months after the intervention. We also find reductions in STDs among women. These effects are stronger for viewers who report being more involved with the narrative, consistent with the psychological underpinnings of edutainment. Our experimental manipulations of the social norm component did not produce significantly different results from the main treatment. The individual effect of edutainment thus seems to have prevailed in the context of our study. |
| 主题 | Microeconomics ; Behavioral Economics ; Health, Education, and Welfare ; Health ; Development and Growth ; Development |
| URL | https://www.nber.org/papers/w26096 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/583769 |
| 推荐引用方式 GB/T 7714 | Abhijit Banerjee,Eliana La Ferrara,Victor H. Orozco-Olvera. The Entertaining Way to Behavioral Change: Fighting HIV with MTV. 2019. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w26096.pdf（863KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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