全球智库信息集成服务系统(G2TT): The Rise of Niche Consumption

G2TT

来源类型	Working Paper
规范类型	报告
DOI	10.3386/w26134
来源ID	Working Paper 26134
	The Rise of Niche Consumption
	Brent Neiman; Joseph S. Vavra
发表日期	2019-08-05
出版年	2019
语种	英语
摘要	Over the last 15 years, the typical household has increasingly concentrated its spending on a few preferred products. However, this is not driven by “superstar” products capturing larger market shares. Instead, households increasingly purchase different products from each other. As a result, aggregate spending concentration has decreased. We develop a model of heterogeneous household demand and use it to conclude that increasing product variety drives these divergent trends. When more products are available, households select products better matched to their tastes. This delivers welfare gains from selection equal to about half a percent per year in the categories covered by our data. Our model features heterogeneous markups because producers of popular products care more about their existing customers while producers of less popular niche products care more about generating new customers. Surprisingly, our model matches the observed trends in household and aggregate concentration without any change in aggregate market power.
主题	Microeconomics ; Households and Firms ; Market Structure and Distribution ; Macroeconomics ; Consumption and Investment ; Business Cycles
URL	https://www.nber.org/papers/w26134
来源智库	National Bureau of Economic Research (United States)
引用统计
资源类型	智库出版物
条目标识符	http://119.78.100.153/handle/2XGU8XDN/583808
推荐引用方式 GB/T 7714	Brent Neiman,Joseph S. Vavra. The Rise of Niche Consumption. 2019.

条目包含的文件
文件名称/大小	资源类型	版本类型	开放类型	使用许可
w26134.pdf（585KB）	智库出版物		限制开放	CC BY-NC-SA	浏览