| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w26278 |
| 来源ID | Working Paper 26278 |
| Experimentation and Startup Performance: Evidence from A\/B testing | |
| Rembrand Koning; Sharique Hasan; Aaron Chatterji | |
| 发表日期 | 2019-09-16 |
| 出版年 | 2019 |
| 语种 | 英语 |
| 摘要 | Recent work argues that experimentation is the appropriate framework for entrepreneurial strategy. We investigate this proposition by exploiting the time-varying adoption of A/B testing technology, which has drastically reduced the cost of experimentally testing business ideas. This paper provides the first evidence of how digital experimentation affects the performance of a large sample of high-technology startups using data that tracks their growth, technology use, and product launches. We find that, despite its prominence in the business press, relatively few firms have adopted A/B testing. However, among those that do, we find increased performance on several critical dimensions, including page views and new product features. Furthermore, A/B testing is positively related to tail outcomes, with younger ventures failing faster and older firms being more likely to scale. Firms with experienced managers also derive more benefits from A/B testing. Our results inform the emerging literature on entrepreneurial strategy and how digitization and data-driven decision-making are shaping strategy. |
| 主题 | Other ; Accounting, Marketing, and Personnel |
| URL | https://www.nber.org/papers/w26278 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/583951 |
| 推荐引用方式 GB/T 7714 | Rembrand Koning,Sharique Hasan,Aaron Chatterji. Experimentation and Startup Performance: Evidence from A\/B testing. 2019. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w26278.pdf（574KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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