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来源类型Working Paper
规范类型报告
DOI10.3386/w26283
来源IDWorking Paper 26283
Collective Reputation in Trade: Evidence from the Chinese Dairy Industry
Jie Bai; Ludovica Gazze; Yukun Wang
发表日期2019-09-16
出版年2019
语种英语
摘要Collective reputation implies an important externality. Among firms trading internationally, quality shocks about one firm’s products could affect the demand of other firms from the same origin country. We study this issue in the context of a large-scale scandal that affected the Chinese dairy industry in 2008. Leveraging rich firm-product level administrative data and official quality inspection reports, we find that the export revenue of contaminated firms dropped by 84% after the scandal, relative to the national industrial trend, and the spillover effect on non-contaminated firms is measured at 64% of the direct effect. Notably, firms deemed innocent by government inspections did not fare any better than noninspected firms. These findings highlight the importance of collective reputation in international trade and the challenges governments might face in signaling quality and restoring trust. Finally, we investigate potential mechanisms that could mediate the strength of the reputation spillover. We find that the spillover effects are smaller in destinations where people have better information about parties involved in the scandal. New firms are more vulnerable to the collective reputation damage than established firms. Supply chain structure matters especially in settings where firms are less vertically integrated and exhibit fragmented upstream-downstream relationships.
主题International Economics ; Trade ; Industrial Organization ; Market Structure and Firm Performance ; Industry Studies ; Development and Growth ; Development
URLhttps://www.nber.org/papers/w26283
来源智库National Bureau of Economic Research (United States)
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条目标识符http://119.78.100.153/handle/2XGU8XDN/583956
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GB/T 7714
Jie Bai,Ludovica Gazze,Yukun Wang. Collective Reputation in Trade: Evidence from the Chinese Dairy Industry. 2019.
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