全球智库信息集成服务系统(G2TT): Drug Diffusion Through Peer Networks: The Influence of Industry Payments

G2TT

来源类型	Working Paper
规范类型	报告
DOI	10.3386/w26338
来源ID	Working Paper 26338
	Drug Diffusion Through Peer Networks: The Influence of Industry Payments
	Leila Agha; Dan Zeltzer
发表日期	2019-10-07
出版年	2019
语种	英语
摘要	Pharmaceutical companies market to physicians through individual detailing accompanied by monetary or in-kind transfers. Large compensation payments to a small number of physicians account for most of this promotional spending. Studying US promotional payments and prescriptions for anticoagulant drugs, we investigate how peer inﬂuence broadens the payments’ reach. Following a compensation payment, prescriptions for the marketed drug increase by both the paid physician and the paid physician’s peers. Payments increase prescriptions to both recommended and contraindicated patients. Over three years, marketed anticoagulant prescriptions rose 23 percent due to payments, with peer spillovers contributing a quarter of the increase.
主题	Health, Education, and Welfare ; Health ; Development and Growth ; Innovation and R& ; D
URL	https://www.nber.org/papers/w26338
来源智库	National Bureau of Economic Research (United States)
引用统计
资源类型	智库出版物
条目标识符	http://119.78.100.153/handle/2XGU8XDN/584009
推荐引用方式 GB/T 7714	Leila Agha,Dan Zeltzer. Drug Diffusion Through Peer Networks: The Influence of Industry Payments. 2019.