G2TT
来源类型Working Paper
规范类型报告
DOI10.3386/w26559
来源IDWorking Paper 26559
Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give.
John A. List; James J. Murphy; Michael K. Price; Alexander G. James
发表日期2019-12-16
出版年2019
语种英语
摘要We partnered with Alaska’s Pick.Click.Give. Charitable Contributions Program to implement a statewide natural field experiment with 540,000 Alaskans designed to explore whether targeted appeals emphasizing donor benefits through warm glow impact donations. Results highlight the relative import of appeals to self. Individuals who received such an appeal were 4.5 percent more likely to give and gave 20 percent more than counterparts in the control group. Yet, a message that instead appealed to recipient benefits had no effect on average donations relative to the control group. We also find evidence of long-run effects of warm glow appeals in the subsequent year.
主题Econometrics ; Experimental Design ; Microeconomics ; Behavioral Economics ; Welfare and Collective Choice ; Public Economics ; Public Goods ; Industrial Organization ; Nonprofits
URLhttps://www.nber.org/papers/w26559
来源智库National Bureau of Economic Research (United States)
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条目标识符http://119.78.100.153/handle/2XGU8XDN/584233
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John A. List,James J. Murphy,Michael K. Price,et al. Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give.. 2019.
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