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来源类型 | Working Paper |
规范类型 | 报告 |
DOI | 10.3386/w26559 |
来源ID | Working Paper 26559 |
Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give. | |
John A. List; James J. Murphy; Michael K. Price; Alexander G. James | |
发表日期 | 2019-12-16 |
出版年 | 2019 |
语种 | 英语 |
摘要 | We partnered with Alaska’s Pick.Click.Give. Charitable Contributions Program to implement a statewide natural field experiment with 540,000 Alaskans designed to explore whether targeted appeals emphasizing donor benefits through warm glow impact donations. Results highlight the relative import of appeals to self. Individuals who received such an appeal were 4.5 percent more likely to give and gave 20 percent more than counterparts in the control group. Yet, a message that instead appealed to recipient benefits had no effect on average donations relative to the control group. We also find evidence of long-run effects of warm glow appeals in the subsequent year. |
主题 | Econometrics ; Experimental Design ; Microeconomics ; Behavioral Economics ; Welfare and Collective Choice ; Public Economics ; Public Goods ; Industrial Organization ; Nonprofits |
URL | https://www.nber.org/papers/w26559 |
来源智库 | National Bureau of Economic Research (United States) |
引用统计 | |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/584233 |
推荐引用方式 GB/T 7714 | John A. List,James J. Murphy,Michael K. Price,et al. Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give.. 2019. |
条目包含的文件 | ||||||
文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
w26559.pdf(1201KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 |
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