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来源类型Working Paper
规范类型报告
DOI10.3386/w27083
来源IDWorking Paper 27083
Steering Incentives of Platforms: Evidence from the Telecommunications Industry
Brian McManus; Aviv Nevo; Zachary Nolan; Jonathan W. Williams
发表日期2020-05-04
出版年2020
语种英语
摘要We study the trade-offs faced by Internet Service Providers (ISPs) that serve as platforms through which consumers access both television and internet services. As online streaming video improves, these providers may respond by attempting to steer consumers away from streaming video toward their own TV services, or by attempting to capture surplus from this improved internet content. We augment the standard mixed bundling model to demonstrate the trade-offs the ISP faces when dealing with streaming video, and we show how these trade-offs change with the pricing options available to the ISP. Next, we use unique household-level panel data and the introduction of usage-based pricing (UBP) in a subset of markets to measure consumers' responses and to evaluate quantitatively the ISP's trade-offs. We find that the introduction of UBP led consumers to upgrade their internet service plans and lower overall internet usage. Our findings suggest that while steering consumers towards TV services is possible, it is likely costly for the ISP and therefore unlikely to be profitable. This is especially true if the ISP can offer rich pricing menus that allow it to capture some of the surplus generated by a better internet service. The results suggest that policies like UBP can increase ISPs' incentive to maintain open access to new internet content.
主题Industrial Organization ; Market Structure and Firm Performance ; Industry Studies
URLhttps://www.nber.org/papers/w27083
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/584756
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GB/T 7714
Brian McManus,Aviv Nevo,Zachary Nolan,et al. Steering Incentives of Platforms: Evidence from the Telecommunications Industry. 2020.
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