全球智库信息集成服务系统(G2TT): The Effect of Price on Firm Reputation

G2TT

来源类型	Working Paper
规范类型	报告
DOI	10.3386/w27405
来源ID	Working Paper 27405
	The Effect of Price on Firm Reputation
	Michael Luca; Oren Reshef
发表日期	2020-06-22
出版年	2020
语种	英语
摘要	While a business's reputation can affect its pricing, prices can also affect its reputation. To explore the effect of prices on reputation, we investigate daily data on menu prices and online ratings from a large rating and ordering platform. We find that a price increase of 1% leads to a decrease of 3%-5% in the average rating. Consistent with this, the overall distribution of ratings for cheaper restaurants is similar to that of more expensive restaurants. Finally, these effects don't seem to be driven by consumer retaliation against price changes, but by changes in absolute price levels.
主题	Microeconomics ; Market Structure and Distribution ; Economics of Information ; Industrial Organization
URL	https://www.nber.org/papers/w27405
来源智库	National Bureau of Economic Research (United States)
引用统计
资源类型	智库出版物
条目标识符	http://119.78.100.153/handle/2XGU8XDN/585078
推荐引用方式 GB/T 7714	Michael Luca,Oren Reshef. The Effect of Price on Firm Reputation. 2020.