G2TT
来源类型Working Paper
规范类型报告
DOI10.3386/w27496
来源IDWorking Paper 27496
Messages on COVID-19 Prevention in India Increased Symptoms Reporting and Adherence to Preventive Behaviors Among 25 Million Recipients with Similar Effects on Non-recipient Members of Their Communities
Abhijit Banerjee; Marcella Alsan; Emily Breza; Arun G. Chandrasekhar; Abhijit Chowdhury; Esther Duflo; Paul Goldsmith-Pinkham; Benjamin A. Olken
发表日期2020-07-13
出版年2020
语种英语
摘要During health crises, like COVID-19, individuals are inundated with messages promoting health-preserving behavior. Does additional light-touch messaging by a credible individual change behavior? Do the features of the message matter? To answer this, we conducted a large-scale messaging campaign in West Bengal, India. Twenty-five million individuals were sent an SMS containing a 2.5-minute clip, delivered by West Bengal native and 2019 Nobel laureate Abhijit Banerjee. All messages encouraged reporting symptoms to the local public health worker. In addition, each message emphasizes one health-preserving behavior (distancing or hygiene) and one motivation for action (effects on everyone or just on self). Further, some messages addressed concerns about ostracism of the infected. Messages were randomized at the PIN code level. As control, three million individuals received a message pointing them to government information. The campaign (i) doubled the reporting of health symptoms to the community health workers (p = 0.001 for fever, p = 0.024 for respiratory symptoms); (ii) decreased travel beyond one’s village in the last two days by 20% (p = 0.026) (on a basis of 37% in control) and increased estimated hand-washing when returning home by 7% (p = 0.044) (67.5% in control); (iii) spilled over to behaviors not mentioned in the message – mask-wearing was never mentioned but increased 2% (p = 0.042), while distancing and hygiene both increased in the sample where they were not mentioned by similar amounts as where they were mentioned; (iv) spilled over onto nonrecipients within the same community, with effects similar to those for individuals who received the messages.
主题Microeconomics ; Economics of Information ; Health, Education, and Welfare ; Health ; Development and Growth ; Development ; COVID-19
URLhttps://www.nber.org/papers/w27496
来源智库National Bureau of Economic Research (United States)
引用统计
资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/585170
推荐引用方式
GB/T 7714
Abhijit Banerjee,Marcella Alsan,Emily Breza,et al. Messages on COVID-19 Prevention in India Increased Symptoms Reporting and Adherence to Preventive Behaviors Among 25 Million Recipients with Similar Effects on Non-recipient Members of Their Communities. 2020.
条目包含的文件
文件名称/大小 资源类型 版本类型 开放类型 使用许可
w27496.pdf(557KB)智库出版物 限制开放CC BY-NC-SA浏览
个性服务
推荐该条目
保存到收藏夹
导出为Endnote文件
谷歌学术
谷歌学术中相似的文章
[Abhijit Banerjee]的文章
[Marcella Alsan]的文章
[Emily Breza]的文章
百度学术
百度学术中相似的文章
[Abhijit Banerjee]的文章
[Marcella Alsan]的文章
[Emily Breza]的文章
必应学术
必应学术中相似的文章
[Abhijit Banerjee]的文章
[Marcella Alsan]的文章
[Emily Breza]的文章
相关权益政策
暂无数据
收藏/分享
文件名: w27496.pdf
格式: Adobe PDF
此文件暂不支持浏览

除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。