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来源类型Working Paper
规范类型报告
DOI10.3386/w27631
来源IDWorking Paper 27631
Persuasion on Networks
Georgy Egorov; Konstantin Sonin
发表日期2020-08-03
出版年2020
语种英语
摘要We analyze persuasion in a model in which each receiver can buy a direct access to the sender's signal or rely on her network connections to get it. For the sender, a higher bias increases the impact per direct receiver, yet diminishes the willingness of agents to receive information. Contrary to naive intuition, the optimal propaganda might target peripheral, rather than centrally-located agents, and is at its maximum levels when the probability that information flows between agents is close to zero or one, but not in-between. The impact of network density depends on this probability as well.
主题Microeconomics ; Economics of Information ; Industrial Organization ; Industry Studies ; Other ; Economic Systems
URLhttps://www.nber.org/papers/w27631
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/585303
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GB/T 7714
Georgy Egorov,Konstantin Sonin. Persuasion on Networks. 2020.
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