Gateway to Think Tanks
来源类型 | Working Paper |
规范类型 | 报告 |
DOI | 10.3386/w27695 |
来源ID | Working Paper 27695 |
Public and Private Provision of Information in Market-Based Public Programs: Evidence from Advertising in Health Insurance Marketplaces | |
Naoki Aizawa; You Suk Kim | |
发表日期 | 2020-08-17 |
出版年 | 2020 |
语种 | 英语 |
摘要 | This paper studies the effect of provision of information by the government and private firms through marketing activities in the Affordable Care Act health insurance marketplace. Using detailed TV advertising data, we present evidence that government advertising and private advertising target different geographical areas and provide different messaging content. We estimate the impacts of both types of advertising on consumer demand. We find that government advertising increases overall enrollment and enhances welfare; however, it does not induce consumers to select a particular insurer. Private advertising, in contrast, increases demand for specific insurers, and insurers spending more on advertising tend to offer plans associated with higher consumer utility. However, private advertising alone does not induce consumers to select insurers with better plans very efficiently because it tends to be excessive due to rent-seeking competition. |
主题 | Financial Economics ; Financial Institutions ; Health, Education, and Welfare ; Health ; Poverty and Wellbeing ; Industrial Organization ; Market Structure and Firm Performance ; Other ; Accounting, Marketing, and Personnel |
URL | https://www.nber.org/papers/w27695 |
来源智库 | National Bureau of Economic Research (United States) |
引用统计 | |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/585367 |
推荐引用方式 GB/T 7714 | Naoki Aizawa,You Suk Kim. Public and Private Provision of Information in Market-Based Public Programs: Evidence from Advertising in Health Insurance Marketplaces. 2020. |
条目包含的文件 | ||||||
文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
w27695.pdf(1544KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 |
个性服务 |
推荐该条目 |
保存到收藏夹 |
导出为Endnote文件 |
谷歌学术 |
谷歌学术中相似的文章 |
[Naoki Aizawa]的文章 |
[You Suk Kim]的文章 |
百度学术 |
百度学术中相似的文章 |
[Naoki Aizawa]的文章 |
[You Suk Kim]的文章 |
必应学术 |
必应学术中相似的文章 |
[Naoki Aizawa]的文章 |
[You Suk Kim]的文章 |
相关权益政策 |
暂无数据 |
收藏/分享 |
除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。