全球智库信息集成服务系统(G2TT): Public and Private Provision of Information in Market-Based Public Programs: Evidence from Advertising in Health Insurance Marketplaces

G2TT

来源类型	Working Paper
规范类型	报告
DOI	10.3386/w27695
来源ID	Working Paper 27695
	Public and Private Provision of Information in Market-Based Public Programs: Evidence from Advertising in Health Insurance Marketplaces
	Naoki Aizawa; You Suk Kim
发表日期	2020-08-17
出版年	2020
语种	英语
摘要	This paper studies the effect of provision of information by the government and private firms through marketing activities in the Affordable Care Act health insurance marketplace. Using detailed TV advertising data, we present evidence that government advertising and private advertising target different geographical areas and provide different messaging content. We estimate the impacts of both types of advertising on consumer demand. We find that government advertising increases overall enrollment and enhances welfare; however, it does not induce consumers to select a particular insurer. Private advertising, in contrast, increases demand for specific insurers, and insurers spending more on advertising tend to offer plans associated with higher consumer utility. However, private advertising alone does not induce consumers to select insurers with better plans very efficiently because it tends to be excessive due to rent-seeking competition.
主题	Financial Economics ; Financial Institutions ; Health, Education, and Welfare ; Health ; Poverty and Wellbeing ; Industrial Organization ; Market Structure and Firm Performance ; Other ; Accounting, Marketing, and Personnel
URL	https://www.nber.org/papers/w27695
来源智库	National Bureau of Economic Research (United States)
引用统计
资源类型	智库出版物
条目标识符	http://119.78.100.153/handle/2XGU8XDN/585367
推荐引用方式 GB/T 7714	Naoki Aizawa,You Suk Kim. Public and Private Provision of Information in Market-Based Public Programs: Evidence from Advertising in Health Insurance Marketplaces. 2020.

条目包含的文件
文件名称/大小	资源类型	版本类型	开放类型	使用许可
w27695.pdf（1544KB）	智库出版物		限制开放	CC BY-NC-SA	浏览