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来源类型Working Paper
规范类型报告
DOI10.3386/w27695
来源IDWorking Paper 27695
Public and Private Provision of Information in Market-Based Public Programs: Evidence from Advertising in Health Insurance Marketplaces
Naoki Aizawa; You Suk Kim
发表日期2020-08-17
出版年2020
语种英语
摘要This paper studies the effect of provision of information by the government and private firms through marketing activities in the Affordable Care Act health insurance marketplace. Using detailed TV advertising data, we present evidence that government advertising and private advertising target different geographical areas and provide different messaging content. We estimate the impacts of both types of advertising on consumer demand. We find that government advertising increases overall enrollment and enhances welfare; however, it does not induce consumers to select a particular insurer. Private advertising, in contrast, increases demand for specific insurers, and insurers spending more on advertising tend to offer plans associated with higher consumer utility. However, private advertising alone does not induce consumers to select insurers with better plans very efficiently because it tends to be excessive due to rent-seeking competition.
主题Financial Economics ; Financial Institutions ; Health, Education, and Welfare ; Health ; Poverty and Wellbeing ; Industrial Organization ; Market Structure and Firm Performance ; Other ; Accounting, Marketing, and Personnel
URLhttps://www.nber.org/papers/w27695
来源智库National Bureau of Economic Research (United States)
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条目标识符http://119.78.100.153/handle/2XGU8XDN/585367
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Naoki Aizawa,You Suk Kim. Public and Private Provision of Information in Market-Based Public Programs: Evidence from Advertising in Health Insurance Marketplaces. 2020.
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