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来源类型Working Paper
规范类型报告
DOI10.3386/w28121
来源IDWorking Paper 28121
Consumer Vulnerability and Behavioral Biases
Hanming Fang; Zenan Wu
发表日期2020-11-23
出版年2020
语种英语
摘要A wealth of evidence shows that individuals are biased and firms can often exploit consumers' behavioral biases in their contract designs. In this paper, we study how vulnerable biased individuals are to their own behavioral biases in market equilibrium, and focus on the role of risk aversion and intertemporal elasticity of substitution (IES). We measure consumer vulnerability by the percentage loss in a consumer's equilibrium certainty equivalent from a market with non-biased consumers to that with biased ones. We examine several important behavioral biases that have been extensively studied in the literature, including the impact of biased beliefs (either over- or under-confidence) in an insurance market, the impact of present bias and naïveté about present bias in a dynamic model of credit contract design, the impact of projection bias about habit formation, and the impact of expectation-based loss aversion on an investor's portfolio choice. We show that consumer vulnerability to all four commonly studied behavioral biases has a non-monotonic relationship with risk aversion or IES. This is in striking contrast to the deviations in the equilibrium allocations from the rational benchmark, which are often monotonic to the risk aversion or IES. We also consider a setting of biased agents with Epstein-Zin preferences to isolate the effect of risk aversion from that of IES.
主题Microeconomics ; Welfare and Collective Choice ; Economics of Information ; Behavioral Economics
URLhttps://www.nber.org/papers/w28121
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/585795
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GB/T 7714
Hanming Fang,Zenan Wu. Consumer Vulnerability and Behavioral Biases. 2020.
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