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来源类型 | Working Paper |
规范类型 | 报告 |
DOI | 10.3386/w28223 |
来源ID | Working Paper 28223 |
Does Eye-Tracking Have an Effect on Economic Behavior? | |
Jennifer Kee; Melinda Knuth; Joanna Lahey; Marco A. Palma | |
发表日期 | 2020-12-21 |
出版年 | 2020 |
语种 | 英语 |
摘要 | Eye-tracking is becoming an increasingly popular tool for understanding the underlying behavior driving economic decisions. However, an important unanswered methodological question is whether the use of an eye-tracking device itself induces changes in the behavior of experiment participants. We study this question using eight popular games in experimental economics. We implement a simple design where participants are randomly assigned to either a control or an eye-tracking treatment condition. In seven of the eight games, eye-tracking did not produce different outcomes. In the Holt and Laury risk assessment (HL), subjects with multiple calibration attempts behave like outliers under eye-tracking conditions, skewing the overall results. Further exploration shows that poor calibrators also show marginally higher levels of negative emotion, which is correlated with higher risk aversion in both HL and in the Eckel and Grossman gambling tasks. Because difficulty calibrating is correlated with eye-tracking data quality, the standard practice of removing participants who did not have good eye-tracking data quality resulted in no difference between the treatment and control groups in HL. Our results suggest that experiments may incorporate eye-tracking equipment without inducing changes in the economic behavior of participants, particularly after observations with low eye-tracking quality are removed. |
主题 | Econometrics ; Experimental Design ; Microeconomics ; Behavioral Economics ; Economics of Information |
URL | https://www.nber.org/papers/w28223 |
来源智库 | National Bureau of Economic Research (United States) |
引用统计 | |
资源类型 | 智库出版物 |
条目标识符 | http://119.78.100.153/handle/2XGU8XDN/585897 |
推荐引用方式 GB/T 7714 | Jennifer Kee,Melinda Knuth,Joanna Lahey,et al. Does Eye-Tracking Have an Effect on Economic Behavior?. 2020. |
条目包含的文件 | ||||||
文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
w28223.pdf(529KB) | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 |
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