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来源类型Working Paper
规范类型报告
DOI10.3386/w28638
来源IDWorking Paper 28638
Optimal Product Design: Implications for Competition and Growth under Declining Search Frictions
Guido Menzio
发表日期2021-04-05
出版年2021
语种英语
摘要As search frictions become smaller in the market for a consumer product, buyers are able to locate and access more sellers per unit of time. In response, sellers choose to design varieties of the product that are more specialized in order to exploit differences in the buyers' preferences. I find mild conditions on the fundamentals under which the decline in search frictions and the increase in specialization have exactly offsetting effects on the extent of competition in the market. Under these conditions, price dispersion remains constant over time even though search frictions are vanishing. Buyer's surplus and seller's profit, however, grow at a constant endogenous rate, as the endogenous increase in specialization allows sellers to cater better and better to the heterogeneous desires of buyers.
主题Microeconomics ; Market Structure and Distribution ; Macroeconomics ; Consumption and Investment ; Industrial Organization ; Market Structure and Firm Performance ; Development and Growth ; Growth and Productivity
URLhttps://www.nber.org/papers/w28638
来源智库National Bureau of Economic Research (United States)
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条目标识符http://119.78.100.153/handle/2XGU8XDN/586311
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Guido Menzio. Optimal Product Design: Implications for Competition and Growth under Declining Search Frictions. 2021.
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