| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w28690 |
| 来源ID | Working Paper 28690 |
| Quantifying Brand Loyalty: Evidence from the Cigarette Market | |
| Philip DeCicca; Donald S. Kenkel; Feng Liu; Jason Somerville | |
| 发表日期 | 2021-04-19 |
| 出版年 | 2021 |
| 语种 | 英语 |
| 摘要 | We exploit a quasi-experiment created when New York State began in 2011 to tax cigarettes sold on Native American Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources—the New York State Adult Tobacco Survey and the Nielsen Homescan Panel. We find that the increase in relative prices led to substantial declines in premium cigarette purchases. However, even among the premium consumers with the most to gain from switching, about three-quarters remained brand loyal. |
| 主题 | Health, Education, and Welfare ; Health |
| URL | https://www.nber.org/papers/w28690 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/586362 |
| 推荐引用方式 GB/T 7714 | Philip DeCicca,Donald S. Kenkel,Feng Liu,et al. Quantifying Brand Loyalty: Evidence from the Cigarette Market. 2021. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w28690.pdf（644KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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