| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w28882 |
| 来源ID | Working Paper 28882 |
| Biased Sampling of Early Users and the Direction of Startup Innovation | |
| Ruiqing Cao; Rembrand M. Koning; Ramana Nanda | |
| 发表日期 | 2021-06-07 |
| 出版年 | 2021 |
| 语种 | 英语 |
| 摘要 | Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's ‘beta testers’ on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use word embedding methods to classify products on this platform as more or less focused on the needs of female customers. We then show that female-focused products launched on a typical day – when nine in ten users on the platform are men – experience 45% less growth in the year after launch. By isolating exogenous variation in the composition of beta testers unrelated to the characteristics of launched products on that day, we find that on days when there are unexpectedly more women, this gender-product gap shrinks towards zero. Further, consistent with a sampling bias mechanism, we find that the composition of beta testers appears to impact VC decision making and the entrepreneur's subsequent product development efforts. Overall, our findings suggest that the composition of early users can induce systematic biases in the signals of startup potential, with consequential effects – including a shortage of innovations aimed at consumers who are underrepresented among early users. |
| 主题 | Industrial Organization ; Market Structure and Firm Performance ; Other ; Accounting, Marketing, and Personnel ; Development and Growth ; Innovation and R& ; D |
| URL | https://www.nber.org/papers/w28882 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/586556 |
| 推荐引用方式 GB/T 7714 | Ruiqing Cao,Rembrand M. Koning,Ramana Nanda. Biased Sampling of Early Users and the Direction of Startup Innovation. 2021. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w28882.pdf（903KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
