G2TT
来源类型Working Paper
规范类型报告
DOI10.3386/w29020
来源IDWorking Paper 29020
The Revealed Demand for Hard vs. Soft News: Evidence from Italian TV Viewership
Marco Gambaro; Valentino Larcinese; Riccardo Puglisi; James M. Snyder Jr.
发表日期2021-07-19
出版年2021
语种英语
摘要We analyze minute-by-minute, individual level data on viewership for Italian TV news broadcasts (from AUDITEL™), matched with detailed data on content (from Osservatorio di Pavia). We are interested in the behavior of viewers, and in particular in their decision to switch away from a news program as a function of the type of story they are currently watching. Somewhat surprisingly, we find that “soft” news systematically induces viewers to switch away, even more than “hard” news. On the other hand, sensational stories about crime, accidents and disasters are associated with less switching. We also find significant differences in this switching behavior according to gender, age, and the specific TV channel being watched. For example, young people are relatively more likely to switch away from hard news than soft news, compared to older people.
主题Microeconomics ; Welfare and Collective Choice
URLhttps://www.nber.org/papers/w29020
来源智库National Bureau of Economic Research (United States)
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资源类型智库出版物
条目标识符http://119.78.100.153/handle/2XGU8XDN/586694
推荐引用方式
GB/T 7714
Marco Gambaro,Valentino Larcinese,Riccardo Puglisi,et al. The Revealed Demand for Hard vs. Soft News: Evidence from Italian TV Viewership. 2021.
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