| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w29239 |
| 来源ID | Working Paper 29239 |
| Flagship Entry in Online Marketplaces | |
| Ginger Zhe Jin; Zhentong Lu; Xiaolu Zhou; Lu Fang | |
| 发表日期 | 2021-09-13 |
| 出版年 | 2021 |
| 语种 | 英语 |
| 摘要 | In this paper, we empirically study how flagship entry in an online marketplace affects consumers, the platform, and various sellers on the platform. We find flagship entry may benefit consumers by expanding the choice set, by intensifying price competition within the entry brand, and by improving consumer perception for parts of the platform. In the meantime, flagship entry cannibalizes the sales of same-brand sellers, while other brands may gain as the buyer base expands on the platform. Counterfactual simulation suggests that flagship entry improves the gross merchandise value (GMV) of the platform and overall consumer welfare in most cases. |
| 主题 | Microeconomics ; Market Structure and Distribution ; Industrial Organization ; Market Structure and Firm Performance ; Industry Studies |
| URL | https://www.nber.org/papers/w29239 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/586913 |
| 推荐引用方式 GB/T 7714 | Ginger Zhe Jin,Zhentong Lu,Xiaolu Zhou,et al. Flagship Entry in Online Marketplaces. 2021. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w29239.pdf（1176KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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