| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w29561 |
| 来源ID | Working Paper 29561 |
| Customers and Retail Growth | |
| Liran Einav; Peter J. Klenow; Jonathan D. Levin; Raviv Murciano-Goroff | |
| 发表日期 | 2021-12-13 |
| 出版年 | 2021 |
| 语种 | 英语 |
| 摘要 | Using Visa debit and credit card transactions in the U.S. from 2016 to 2019, we document the importance of customers in accounting for sales variation across merchants, across stores within retail chains, and over time for individual merchants and stores. Customers, as opposed to transactions per customer or dollar sales per transaction, consistently account for about 80% of sales variation. The top 1% of growing and shrinking merchants account for about 70% of customer and sales reallocation in a given year. In order to illustrate some of the potential implications, we write down an endogenous growth model with and without the customer margin. In the context of this model, we find that the customer margin dramatically increases the size and growth contribution of the largest firms, but lowers the aggregate growth rate by diverting resources from research to customer acquisition activities. |
| 主题 | Macroeconomics ; Consumption and Investment ; Industrial Organization ; Industry Studies ; Development and Growth ; Growth and Productivity |
| URL | https://www.nber.org/papers/w29561 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/587235 |
| 推荐引用方式 GB/T 7714 | Liran Einav,Peter J. Klenow,Jonathan D. Levin,et al. Customers and Retail Growth. 2021. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w29561.pdf（895KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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