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来源类型Working Paper
规范类型报告
DOI10.3386/w29828
来源IDWorking Paper 29828
Loss Aversion or Lack of Trust: Why Does Loss Framing Work to Encourage Preventative Health Behaviors?
Emily A. Beam; Yusufcan Masatlioglu; Tara Watson; Dean Yang
发表日期2022-03-14
出版年2022
语种英语
摘要We implemented a field experiment designed to increase participants’ willingness to visit a health clinic. We find differential responses to a $50 incentive framed as a loss versus framed as a gain. We find little support for the notion that loss aversion is responsible for the effectiveness of loss framing. Instead, it appears that loss framing promotes take-up by raising the perceived probability that the incentive will be provided as promised. The results suggest trust is an alternative pathway through which loss framing may affect behavior, and trust may be an important way to promote desirable health behaviors.
主题Econometrics ; Experimental Design ; Microeconomics ; Behavioral Economics ; Health, Education, and Welfare ; Health
URLhttps://www.nber.org/papers/w29828
来源智库National Bureau of Economic Research (United States)
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条目标识符http://119.78.100.153/handle/2XGU8XDN/587501
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Emily A. Beam,Yusufcan Masatlioglu,Tara Watson,et al. Loss Aversion or Lack of Trust: Why Does Loss Framing Work to Encourage Preventative Health Behaviors?. 2022.
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