| 来源类型 | Working Paper |
| 规范类型 | 报告 |
| DOI | 10.3386/w29896 |
| 来源ID | Working Paper 29896 |
| Counter-stereotypical Messaging and Partisan Cues: Moving the Needle on Vaccines in a Polarized U.S. | |
| Bradley Larsen; Marc J. Hetherington; Steven H. Greene; Timothy J. Ryan; Rahsaan D. Maxwell; Steven Tadelis | |
| 发表日期 | 2022-04-04 |
| 出版年 | 2022 |
| 语种 | 英语 |
| 摘要 | We report a large-scale randomized controlled trial designed to assess whether the counter-stereotypical messaging and partisan cues can induce people to get COVID-19 vaccines. Our study involved creating a 27-second video compilation of Donald Trump’s comments about the vaccine from Fox News interviews. We presented the video to millions of U.S. YouTube users in October 2021. Results indicate that the campaign increased the number of vaccines in the average treated county by 103. Spread across 1,014 treated counties, the total effect of the campaign was an estimated increase of 104,036 vaccines. The campaign was cost-effective: with an overall budget of about $100,000, the cost to obtain an additional vaccine was about $1 or less. |
| 主题 | Microeconomics ; Economics of Information ; Health, Education, and Welfare ; Health ; Other ; Accounting, Marketing, and Personnel ; COVID-19 |
| URL | https://www.nber.org/papers/w29896 |
| 来源智库 | National Bureau of Economic Research (United States) |
| 引用统计 | |
| 资源类型 | 智库出版物 |
| 条目标识符 | http://119.78.100.153/handle/2XGU8XDN/587569 |
| 推荐引用方式 GB/T 7714 | Bradley Larsen,Marc J. Hetherington,Steven H. Greene,et al. Counter-stereotypical Messaging and Partisan Cues: Moving the Needle on Vaccines in a Polarized U.S.. 2022. |
| 条目包含的文件 | ||||||
| 文件名称/大小 | 资源类型 | 版本类型 | 开放类型 | 使用许可 | ||
| w29896.pdf（2799KB） | 智库出版物 | 限制开放 | CC BY-NC-SA | 浏览 | ||
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